|Author||: Marilyn L. Taylor|
|Publisher||: Edward Elgar Publishing|
|Total Pages||: 160|
|ISBN 10||: 9781786437228|
|ISBN 13||: 1786437228|
|Language||: EN, FR, DE, ES & NL|
An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project, defining and designing a research question, guiding a research plan, conducting the research, gathering and interpreting data and understanding the context of your research. It is suitable for undergraduates undertaking a research project for the first time and for those with more experience who want to make the process ‘fun’.