International Marketing Strategy

International Marketing Strategy
Author : Frank Bradley
Publisher : Pearson Education
Total Pages : 452
Release : 2005
ISBN 10 : 0273686887
ISBN 13 : 9780273686880
Language : EN, FR, DE, ES & NL

International Marketing Strategy Book Description:

This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.

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