|Author||: Constantinos Markides|
|Publisher||: Harvard Business Press|
|Total Pages||: 244|
|ISBN 10||: 0875848338|
|ISBN 13||: 9780875848334|
|Language||: EN, FR, DE, ES & NL|
Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.